Seminārs par sociālo mediju izmantošanu žurnālistikā
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6.oktobrī Stockholm School of Economic
USING
SOCIAL MEDIA FOR FINDING STORY EXPERTS AND EVIDENCE
How
to Use Social Media to Promote Your Stories and Encourage Viral Online Sharing?
October 6, 2012 (10:00 – 15:00)
The seminar will be led by Dr. Tracy L. Tuten, a leading contributor to industry views on leveraging the Internet for branding. She has conducted many keynote lectures and training sessions for groups including the Strategic HR Network, the Direct Marketing Association of Washington, the Society for Marketing Professional Services, the NC Travel and Tourism Association, the Public Relations Society of America,
In this seminar, participants will
learn how to leverage social publishing to generate content ideas, find story
evidence, and identify experts who can provide color commentary for their
stories. They will learn the most effective headline formats for „linkbait”. You
will discuss how to promote your work using social media tools to ensure a
larger online audience. Participants will leave with a toolbox of specific
actions for using social media as journalists.
The seminar will be held at
the Stockholm School of Economics in Riga,
Strelnieku iela 4a, room 607,
6th floor
Participation is free
Please send your applications by
October 4 to:
