Seminārs par sociālo mediju izmantošanu žurnālistikā

16:18 FEJS Latvija 0 RAKSTA


Avots: http://www.business2community.com

6.oktobrī Stockholm School of Economic (SSE) telpās notiks seminārs par sociālo mediju izmantošanu žurnālistikā.  Semināru vadīs Dr. Tracy L. Tuten no ASV. 






USING SOCIAL MEDIA FOR FINDING STORY EXPERTS AND EVIDENCE
 How to Use Social Media to Promote Your Stories and Encourage Viral Online Sharing?

October 6, 2012 (10:00 – 15:00)

The seminar will be led by Dr.
 Tracy L. Tuten, a leading contributor to industry views on leveraging the Internet for branding. She has conducted many keynote lectures and training sessions for groups including the Strategic HR Network, the Direct Marketing Association of Washington, the Society for Marketing Professional Services, the NC Travel and Tourism Association, the Public Relations Society of America, Richmond, and the Custom Content Council. In 2010, she served as the Social Media Marketing Master for ad:tech New York
In this seminar, participants will learn how to leverage social publishing to generate content ideas, find story evidence, and identify experts who can provide color commentary for their stories. They will learn the most effective headline formats for „linkbait”. You will discuss how to promote your work using social media tools to ensure a larger online audience. Participants will leave with a toolbox of specific actions for using  social media as journalists.
 The seminar will be held at the Stockholm School of Economics in Riga,
 Strelnieku iela 4a, room 607, 6th floor

Participation is free
Please send your applications by October 4 to: